Not your conventional Instagram pop-up, the Museum of Failure shines a light on some of history’s epic fails by some of the world’s best-known companies, like Google Glass. First displayed in Sweden, the collection of more than 130 failures was originally conceived by psychologist and innovation researcher, Dr. Samuel West. He believes seeing these larger-than-life corporate imperfections will inspire visitors to innovate and not be afraid to fail.
The experience is geared towards visitors of all ages, making it a great activity for families, professional groups, associations, and university classes. Guests can look forward to classic catastrophes like the marketing disappointment that was New Coke or the over-hyped 1958 Ford Edsel, along with artifacts spanning from the 17th century right up to the present day. The Museum culminates with a Failure Confessional where visitors can add their own personal stories of failures to the collection.
Location:
The Museum of Failure will be on exhibit at Industry City from March 17 – May 14, 2023 (with a possible one-month extension through June 18). The venue, located within Industry City, is between 33rd and 34th Streets at 900 Third Avenue, Brooklyn, NY 11232. It is a five-minute walk from the D, N, and R trains at the 36th Street – just three stops from Manhattan! Taking other transportation? Check out https://industrycity.com/getting-here/ for specific details to get you there.
Ticket Info
Tickets begin at $16.50 and are on-sale now at https://museumoffailure.com/. Children six and under are free with an adult ticket purchase. Tickets will also be available for purchase at the door. A smart phone audio guide is included in the ticket price, and features interactive virtual tour elements, including video trivia and unlockable content.
Special note: Group sales of 20+ and private events are available for professional organizations, associations, and school classes from elementary school to university. Please contact museumoffailurenyc@gmail.com or call (917) 882-8111 or (305) 998-9964 to book your event.
